In a press release, BAT UK & Ireland general manager Fedrik Svensson stated: “At BAT, we are committed to building A Better Tomorrow. With the rollout of VUSE CBD Zone in Manchester, our unique multicategory portfolio now, for the first time, offers products that go beyond nicotine. As the UK market leader in vaping, we are proud to be launching our new high quality VUSE CBD Zone range, which has been developed using BAT’s unrivalled global vaping leadership.
“CBD vaping is a new category for us, and we will be using this pilot launch to gain key learnings about consumer and retailer experiences, combined with our extensive expertise and knowledge of vaping, to help inform plans for a potential nationwide roll-out of VUSE CBD Zone later in the year.”
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