Southern Draw Cigars to Debut Cedrus Lancero at TPE 2020

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“The family and the CEDRUS lancero may be found in a quaint little corner of Booth #4059. We have previously offered a lancero size in each of our core blends including the popular Rose of Sharon, Firethorn, Kudzu and Jacobs Ladder and this new addition will complement the CEDRUS line nicely. Although lanceros reportedly do not make up a large portion of sales for most brands, Southern Draw Cigars has been blessed with solid sales over the previous five years, sales that are on par with our more traditional robusto and toro sizes. We will have a limited number of samples on hand and will be taking pre-orders for April and July 2020 deliveries.”

Southern Draw Cedrus Lancero is expected to begin shipping to retailers staggered throughout the year–April 15, July 15, and Oct. 15, 2020. The cigars are packaged in the company’s new “shoebox” layout that made its debut at IPCPR 2019 in quantities of 20 per box. MSRP is $10.20 per box.

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