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TOBACCO BUSINESS INTERNATIONAL
SEPTEMBER/OCTOBER 2016
Ventura Cigar
’s
“Case Study”
Celebrates California
Ventura Cigar Company has released its sec-
ond new super-premium brand for 2016, Case
Study. The new line is an exploration of classic
Southern Californian artistry in architecture, hon-
oring the culture of the company’s home region.
From 1945 to 1966,
Arts & Architecture
maga-
zine commissioned the rising stars of mid-cen-
tury architecture to design and build a series
of inexpensive, efficient model homes for the
post-World War II generation. In total, 26 homes
were built, mostly in the Greater Los Angeles
area, by renowned architects including Richard
Neutra, Charles and Ray Eames, Pierre Koenig
and Eero Saarinen. These now iconic homes
were designed with a minimalist, modern aes-
thetic and have been prominently highlighted
over the years in Hollywood films, advertising
campaigns and photo essays.
The Case Study cigar project from Ventura
Cigar pays homage to this triumph of modern-
ist design. Numbered from 1 through 26, each
exclusive Case Study blend features a range
of vitolas that have been made at some of the
best factories in the industry. “We can’t reveal
the names of the master cigar blenders that
we worked with, but the signature of their craft
will be recognizable to cigar fans that pay close
attention,” says Chief Marketing Officer Jason
Carignan. The extensive list of blends and sizes
are listed below.
The cigars feature a clean white band with a
stark black font. A selection of the blends will be
limited release only, distinguished by reversed
colors on the bands. The box design also hon-
ors the mid-century aesthetic; upcycling left-
over wooden cigar box material to create a
striking, minimalist plywood that conveys the
influence of the brand’s inspiration. Phillips &
King International,
phillipsandking.com