46 / 55
VENDOR PROFILE
“The industry
has moved on and
instead of trying
to think how can
we go back to what
it was before, we
are looking at how
to help our retail
customers adapt
and make the most
of the opportunity.
That is why we are
doing everything
we do.”
EAS plans to follow up that release with
an entry into the device market. “Current
devices are very confusing in retail,” says
D’Alessandris. “Consumers are unsure of
the benefits of each one and which will
meet their vaping needs. And, worst of
all, many have technical issues. We are
working on a line of devices that will ad-
dress those issue.”
The line of open and closed systems
that EAS is about to offer to traditional
retail outlets will be designed with both
ease of use and safety in mind. “This
market is ready for technology that
helps consumers vape with ease and
confidence,” D’Alessandris says. “There
is a large percentage of the population
who would like to vape as an alternative
to smoking, but they are confused and
unhappy about the current offering.”
As vapor companies face the looming
requirement of FDA authorization of its
products, EAS may be one of the few
non-“Big Tobacco” vapor players able to
navigate the costly and complicated pro-
cess necessary—and ultimately, it’s this
that gives the company an edge moving
forward.
“We know how intensive the approval
processes are because Swisher has ini-
tiated SE processes recently,” asserts
D’Alessandris, who says that his compa-
ny is committed to forging a future in the
vapor business. “The industry has moved
on and instead of trying to think how can
we go back to what it was before, we are
looking at how to help our retail custom-
ers adapt and make the most of the op-
portunity. That is why we are doing ev-
erything we do.”
TBI
84
TOBACCO BUSINESS INTERNATIONAL
SEPTEMBER/OCTOBER 2016