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PRODUCT PROFILE SEPTEMBER/OCTOBER 2016
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TOBACCO BUSINESS INTERNATIONAL
SEPTEMBER/OCTOBER 2016
Ventura Cigar Unveils Archetype
Series A consists of three blends: two made in the Dominican Republic
at Occidental Cigars, and one from Honduras made at the Laepe factory.
Dreamstate features a Dominican Connecticut wrapper and is available in Robusto 5x52 ($9.99), Toro
6x50 ($10.99) and Churchill 7x48 ($11.99). This mild-to-medium cigar features a velvety-golden wrap-
per that rewards with a complex bouquet of fruit, vanilla and white pepper.
Sage Advice, with an Ecuadorian Habano wrapper, is available in Robusto 5.25x54 ($10.99), Toro 6x52
($11.99) and Gordo 6x60 ($12.99). This exotic blend of rare, aged tobaccos creates a profound, full-
bodied smoking experience that explodes with leather, dried fruit and spice flavors.
Strange Passage, a Honduran box-pressed cigar, is available in Short Robusto 4.25x50 ($8.99), Robusto
5.5x54 ($10.49) and Toro 6x60 ($12.49). Strange Passage is a multi-dimensional cigar powerhouse that
weaves flavors of freshly roasted coffee and aged wood with earthy fruit and spice on the finish.
Series B consists of two Nicaraguan blends created in collaboration with Drew Estate
that will be extremely limited and initially allocated only to Ventura Cigar VSR accounts.
Initiation has an Ecuadorian Habano wrapper and is available in Corona 5x46 ($9.99), Robusto 5x54
($10.99), Toro 6x52 ($11.99) and Churchill 7x48 ($12.99). The intriguing blend of Nicaraguan tobaccos
features a surprising mix of floral notes, white sage and orange zest that intensifies throughout the smoke.
Axis Mundi f eatures a Maduro Habano wrapper available in Corona 5x46 ($10.49), Robusto 5x54 ($11.49),
Toro 5x52 ($12.49) and Churchill 7x48 ($12.99). This sublimely balanced Nicaraguan powerhouse delivers
rich, complex layers of spice, dried figs, maple syrup and charred oak.
“The Archetype brand is inspired by the work of psychologist Dr. Carl Jung and the writ-
ings of mythographer Joseph Campbell who defined ‘archetypes’ as the constantly re-
peating characters who occur in the dreams of all people and the myths of all cultures,”
explains Jason Carignan, chief marketing officer. “Campbell discovered through his study
of world myths that the ‘Hero’s Journey’ is a common storytelling arc that has been retold
in infinite variations since time began. Cigar-smoking is really no different; we gather and
we weave our tales as we share a couple of sticks and a glass of fine whiskey.”
Fans of the Archetype Initiation and Axis Mundi collaborative products between Ventura Ci-
gar Company and Drew Estate are encouraged to download Drew Diplomat, the official mobile
application of Drew Estate—The Rebirth of Cigars, which is now available in the App Store for
iPhone, and iPod Touch and on Google Play for Android .
Archetype Series A and Series B will begin shipping to retail customers on August 1, 2016.
Phillips & King International,
V entura Cigar Company launched a new super-premium
cigar line, Archetype, at the International Premium Cigar
& Pipe Retailers (IPCPR) trade show on July 25. Arche-
type continues the Ventura Cigar tradition with a full line
of five highly complex, yet perfectly balanced cigar blends. Each
vitola is artfully crafted with a unique blend of rich, flavorful tobac-
cos carefully bound in a pristine wrapper—and features stunning
visual imagery of the “Hero’s Journey” mythology on the boxes
and bands. The blends and imagery work in harmony to create a
mesmerizing visual and taste experience.
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