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TOBACCO BUSINESS INTERNATIONAL
SEPTEMBER/OCTOBER 2015
NEWS & TRENDS
SEPTEMBER/OCTOBEr 2015
FDA Eyes E-Liquids
The agency’s advance notice of proposed rulemaking seeks com-
ments and data on the category.
The Food and Drug Administration (FDA)’s Advance Notice of Proposed Rulemaking
(ANPRM) has many in the industry speculating that the agency is ramping up its regu-
latory efforts. The ANPRM requests comments, data, research and/or other informa-
tion “related to nicotine exposure warnings and child-resistant packaging for liquid
nicotine, nicotine-containing e-liquid(s) and potentially for other tobacco products
including, but not limited to, novel tobacco products such as dissolvables, lotions,
gels and drinks.” The 60-day public comment period began July 1.
FDA reportedly made the request due to concerns that the use of electronic nico-
tine devices, such as e-cigarettes that use liquid nicotine and nicotine-containing e-
liquids, is prompting an increase in calls to poison control centers and visits to emer-
gency rooms related to liquid nicotine poisoning and other nicotine exposure risks.
The agency is exploring whether it would be appropriate to warn the public about
the dangers of nicotine exposure (especially due to inadvertent nicotine exposure
in infants and children) and/or require some tobacco products to be sold in child-
resistant packaging.
The move has been criticized by many in the industry, including the American Vap-
ing Association (AVA)’s Gregory Conley, who pointed out that the bid to regulate
e-liquids before finalizing the overdue deeming regulations for e-cigarettes is pre-
mature. “The FDA is jumping the gun by moving on this issue before the deeming
regulation has been finalized,” he says. AVA has previously expressed support for
child-resistant packaging that is in line with already-existing federal law, but urged
caution in formulating warning labels. “Child-resistant packaging is already in use by
the vast majority of e-liquid manufacturers,” notes Conley. “Measures should be taken
to keep all nicotine-containing products, including pharmaceutical products like the
nicotine gum, out of the hands of children.”
Reynolds Debuts
Post-Merger
Website
Reynolds American unveiled its re-
designed corporate website in Au-
gust, featuring the company’s new
corporate branding following the ac-
quisition of Lorillard and the addition
of the Newport brand to the product
portfolio of its subsidiary, R.J. Reyn-
olds Tobacco.
“The recent addition of Newport,
the nation’s No. 1 menthol cigarette
brand, is another exciting milestone
for our company in our continuing
transformation journey, so it’s a very
appropriate time to refresh our cor-
porate logo and colors,” says Susan
Cameron, RAI’s president and CEO.
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TOBACCOBUSINESS
JANUARY/FEBRUARY 2014
trenchmarketing
BYMICHAELGELFAND
B
efore tobacco became his bread and butter, Tom
Foster was training at the California Culinary
Academy tobecomeaprofessionalchef.Back then,
he looked forward to thedaywhenhe’dhavea restaurantof
his ownwhere he could play tastemaker for his customers
and prepare a sensory experience thatwould exceed their
expectations every time they came in. But dreams and
realityoftenmix likeoil andwater, and Foster soon realized
thatbeingacookmeanthewouldnever see the frontof the
house—let aloneget theopportunity towatch them eat the
foodheprepared.
Disillusioned, Foster souredon hisdreamofprofessional
cooking and left California to return home to Kansas City,
Fidel’scigar Shop dug itself
out of an early hole created by a
contentious store name—now
it’s a thriving boutique cigar
hotspot on thekansascity scene.
Facing the Music