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28

TOBACCO BUSINESS INTERNATIONAL

SEPTEMBER/OCTOBER 2015

Industry overview

CATEGORY MANAGER

13%

12%

18%

28%

30%

Current Revenue Mix of E-Cigs Vs. VTMs Today

Disposable E-Cigs

Rechargeable E-Cigs

VTMs/Personal Vaporizers (open systems)

Rechargeable Refills

E-Liquids

Source: Wells Fargo Securities, LLC

The current revenue mix of e-cigarettes ver-

sus VTMs/personal vaporizers has been stay-

ing fairly consistent. However, retailers are

expressing concern about the market being

flooded with too many SKUs and inventory.

They also worry about lower traffic from vapor

consumers, manufacturers who do not take

product back, and regulations.