12 / 42
28
TOBACCO BUSINESS INTERNATIONAL
SEPTEMBER/OCTOBER 2015
Industry overview
CATEGORY MANAGER
13%
12%
18%
28%
30%
Current Revenue Mix of E-Cigs Vs. VTMs Today
Disposable E-Cigs
Rechargeable E-Cigs
VTMs/Personal Vaporizers (open systems)
Rechargeable Refills
E-Liquids
Source: Wells Fargo Securities, LLC
The current revenue mix of e-cigarettes ver-
sus VTMs/personal vaporizers has been stay-
ing fairly consistent. However, retailers are
expressing concern about the market being
flooded with too many SKUs and inventory.
They also worry about lower traffic from vapor
consumers, manufacturers who do not take
product back, and regulations.