TOB Magazine

47 / 50

PRODUCT PROFILE NOVEMBER/DECEMBER 2016
Cheyenne’s
Tropical Cigar
Line Is a Keeper
Cheyenne International has announced
that it will be making the limited-edition
Cheyenne Tropical Cigars a part of the
company’s permanent lineup. Intro-
duced in February 2016, Tropical de-
buted at the 2016 Tobacco Product Expo
(TPE) show and won a best new product
accolade for innovation, taste and value.
In less than a year since its debut, the
limited-edition style has gained sub-
stantial industry recognition.
“We are excited to announce that
we are stripping away the ‘Limited
Edition’ banner from the packaging
and are permanently adding Tropical
to the Cheyenne Cigar lineup,” says a
company spokesperson. “After popu-
lar demand from distributors, retail
partners and loyal adult consumers,
Cheyenne International has decided to
officially add Tropical as the eleventh
Cheyenne Cigar offering. Tropical is a
tangy, citrus-infused cigar that delivers
the exceptional taste, quality and profit
that is expected from the Cheyenne
Cigar brand.” Cheyenne International,
Designs by DjEEP
Kretek International is launching its new Executive Series of disposable lighters in
a four-lighter collection. A dramatic design departure for disposable lighters, the
new series will be available after December 10 across the U.S. It features a new
Soft Touch deep matte black finish that feels soft to the touch. Each lighter has a
metallic color inset with textured grip. The new Soft Touch series of lighters will
be available only on DjEEP’s 24 slant-tray, pre-pack display.
“The technique used to produce these lighters is amazing. The sophisticated
design represents what DjEEP means to lighter users who appreciate style and
durability,” says Karim Rihan, Kretek’s DjEEP marketing manager. “We know that
half of disposable lighter buyers are willing to pay more for something better to
pull out of their pocket and show off. This is it.”
DjEEP will also be introducing its new Elegant series early in 2017 to go with
the Soft Touch Executive collection, new Marilyn Monroe graphics, Hot Body
LacquerWrap and Chrome Luxury Designs. Kretek International, 800-358-8100,
49
TOBACCO BUSINESS INTERNATIONAL
NOVEMBER/DECEMBER 2016