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VENDOR PROFILE
opportunities and new arenas.“The in-
troduction of new products is not some-
thing we take lightly,” he says. “As I men-
tioned earlier, we ensure that our mission
is at the heart of each product we intro-
duce. Being in tune with industry trends
and consumer preferences is important,
but it doesn’t mean we feel compelled to
jump on every trend that passes by. Di-
versification is not a bad strategy, but we
know where our strengths lie and prefer
to play to those strengths.”
Having come of age at a time of im-
mense regulatory change, Cheyenne is
also well-versed in navigating legislative
developments. Early on, the company
took an active role in advocating for the
industry even as a newcomer to tobacco
manufacturing. “While regulatory devel-
opments haven’t changed our plans, we
have learned to efficiently operate within
them,” he explains. “We’ve had our ear
to the ground on regulatory issues since
day one. We knew going into this that if
we weren’t 100 percent involved and in-
vested in the regulatory side of the indus-
try, we’d never thrive.”
Today, says Scott, Cheyenne con-
tinues to devote significant resources
toward representing its interests, and
those of the industry, to legislators. “Our
company has built an impeccable regu-
latory team that is on the forefront of is-
sues that affect our business. We lobby
not only for ourselves, of course, but
on behalf of wholesalers and retailers
alike. Is future regulation a concern? Of
course. But we’re well-positioned to
“Being in tune
with industry
trends and
consumer
preferences is
important, but it
doesn’t mean we
feel compelled to
jump on every
trend that
passes by.”
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TOBACCO BUSINESS INTERNATIONAL
NOVEMBER/DECEMBER 2016