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regulatory environment, new products and
trends, merchandising, leveraging data, so-
cial media and more, says Carignan.
In addition to the extensive educational
program, TPE 2017 will also feature a re-
designed trade show floor. Aimed at mak-
ing the show more accessible and efficient
for buyers, the new layout organizes exhib-
itors by category (tobacco, vapor, alterna-
tives and general merchandise), enabling
attendees to easily browse the product cat-
egories that most interest them.
There will also be plenty of opportun-
ities to discover innovative new products,
including experiential lounges on the
show floor offering sampling, testing, new
product demos and forums for idea-shar-
ing. Information on new products being
launched at the show will be distributed to
attendees, both prior to and during TPE
2017, to maximize exposure.
A new online show platform and app
will enable buyers to locate companies and
products on the show floor and to manage
their schedules. After the show, the web-
site will remain online, giving buyers year-
round access to information on the prod-
ucts and services exhibited at TPE.
“Our innovations will deliver exact-
ly what our attendees need in today’s
changing environment: to encounter
new products, explore emerging trends
and network with one another,” promises
Carignan. “From dates selected to coincide
with those preferred by buyers to a show
floor designed for easy navigation, every
aspect of TPE will connect buyers with
the products, services and resources they
need to grow their businesses.”
These enhancements underscore TPE’s
commitment to delivering a great experi-
ence to all attendees and exhibitors, adds
Mark Cassar, CEO of Kretek International.
“TPE continues to grow year-over-year by
embracing the continual evolution that
characterizes virtually every category in this
industry—from premium cigars and tobac-
co to e-cigarette and vapor products.”
For more information about attending or
exhibiting at the show, as well as ongoing
updates, visit
tobaccoplusexpo.com.
TBI
The 2017 show
will include educational sessions,
experiential lounges and an online show platform.
45
TOBACCO BUSINESS INTERNATIONAL
NOVEMBER/DECEMBER 2016