TOB Magazine

Sizing

Spirits

Alcohol and tobacco are a natural pairing,

as these three retailers who

sell both can attest.

BY RENÉE M. COVINO

“Candy is dandy, but liquor is quicker” applies from a

profit perspective, too. Selling spirits alongside cigars

is a good way to diversify, resulting in add-on sales

and margins, no matter which category is the dom-

inant one. And if done right, it can beat candy as a

complementary impulse purchase.

Here are three varying retail perspectives on the

killer liquor/tobacco sales combination:

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[ T O B A C C O B U S I N E S S . C O M ]

TOBACCO BUSINESS

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