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ACCESSORIES

[ 54 ]

TOBACCO BUSINESS

[

MARCH

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APRIL

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17 ]

Phillips & King International’s new buying guide offers

progressive retail stores one-stop-shop access

to cannabis and vaping accessories.

As more and more states legalize marijuana use,

there’s no denying that the cannabis and vaping cat-

egory is gaining momentum. Yet, even as new entries

flood into the marketplace, retailers are struggling

both to identify products with the most profit potential

and to keep tabs on what’s hot and what’s not. To help

buyers navigate this emerging growth category, Phil-

lips & King International has launched PK>FWD, a

monthly buyer’s guide and website for forward-think-

ing retailers.

“Looking at the landscape of the industry and at the

legalization taking place across the country, we wanted

to make sure our customers have quick access to the ac-

cessories they may need to start stocking as more con-

sumers start dabbling in the category,” explains Brittny

Peloquin, marketing manager at Philips & King Inter-

national. “PK>FWD helps buyers minimize the risk of

entering a new market by providing a comprehensive

offering of products they can trust to help customer

traffic and profits.”

With more than a decade of experience serving the

head shop industry, as well as doing business in the

highly regulated and taxed tobacco category, P&K’s

buyers are uniquely equipped to help retailers navi-

gate changes in the regulatory environment and tax

policy, as well as stay on top of market trends. “Phil-

lips and King has been in the tobacconist business for

over 110 years,” says Jason Carignan, CMO of

PK

FWD:

Helping Retailers Leverage

Alternative

Accessories