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ACCESSORIES
VENDOR
SPOTLIGHT
When Boveda (formerly named Humidipak) was found-
ed and launched back in 1997, the company focused on
achieving quick successes in the cigar market. Nearly
20 years later, its products are now moving beyond the
world of cigars and humidors into premium tobacco
and cannabis.
Boveda is the inventor and patent holder for two-way
humidity control aimed at preserving moisture-sensitive
items, including cigars, wooden musical instruments,
photos, various food products and documents. It’s a sim-
ple product, available in packets, that precisely preserves
the exact humidity atmosphere for any item that it’s
packaged with. Fans appreciate that it both aids in hu-
midity control and is a no-fuss, zero-maintenance prod-
uct that doesn’t require activation or special storage. In
a global market where adapting to the latest trends and
products is key, Boveda’s products have had massive suc-
cess in a budding industry—herbal medicine.
When asked how Boveda decided to enter the herbal
medicine category, Tim Swail, the company’s co-found-
er and EVP of sales and marketing, responded that it
was through interacting with its customers to discover
this new use. “We had heard early on through customers
that some of them were using our product to store their
cannabis. They were going into their local tobacco stores
and buying our products. At that time, we did not realize
that managing the moisture in cannabis was as critical
as it is, mainly because we were not intimately involved
with cannabis or educated on the need for controlling
the moisture for its efficacy.”
In 2006, Boveda began to take a more serious ap-
proach to this alternative market in terms of exerting
sales and marketing efforts. By the following year, the
company was distributing products specifically targeting
the medical cannabis space. Since then, Boveda has be-
come the standard for packaging from cultivators to con
Boveda:
InControl
After two decades, Boveda’s two-way humidity control products
are coming into their own in the tobacco and cannabis industries.
BY ANTOINE REID
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TOBACCO BUSINESS
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