PRODUCT PROFILE
JULY/AUGUST 2013
80
TOBACCO BUSINESS
JULY/AUGUST 2013
The Easy EZ Cig “Q”
Moorpark, California-based Kretek
International has announced the in-
troduction of new EZ Cig “Q” King
Size Disposable E-Cigarettes. The
new EZ Cig Q e-cigs have the size,
look and feel of an actual king size
cigarette, with the battery power and
smooth rich flavors of a larger stick.
They’re smaller than most e-ciga-
rettes, so they’re easier to carry and
enjoy. “We called it ‘Q’ because it’s a
quick and quiet way to enjoy a relax-
ing moment just about anywhere,”
explains EZ Cig Brand Manager Jani-
na Sharkey. EZ Cig Q disposables
are available in two menthol and
two tobacco flavors, with two nico-
tine levels in single-stick SKUs, and
are delivered to the trade in 12-unit
counter top display cartons. They
join the current line of EZ Cig dispos-
able and rechargeable e-cigarettes
and deliver up to 200 puffs of unsur-
passed flavors.
“EZ Cig grew 191 percent the first
five months of 2013, so that’s faster
than the e-cig category,” reports
Kretek President and CEO Mark Cas-
sar. “We’re adding styles and flavors
in line with consumer preferences.
We expect this growth to continue.”
Each EZ Cig Q stick is powered by a
SuperLast Lithium-Ion battery. Please
dispose of EZ Cig and all battery
powered devices properly. Kretek In-
ternational, 800-358-8100
EZ Cig Update
Kretek International has announced a new
EZ Cig Rechargeable Kit with a battery, USB
charger and single 400-puff cartomizer,
equal to around two packs of cigarettes.
EZ Cig rechargeables deliver 2.1 percent
nicotine, about the same as tobacco ciga-
rettes. The newly packaged rechargeable
kits in Menthol and Tobacco also feature
improved smoothness and vapor volume.
EZ Cig bonus pack cartomizers feature all
12 flavors, including Black Cherry, White
Grape, and Java, in addition to Tobacco and Menthol. All are offered as “buy three,
get one free.”
“EZ Cig now has a complete line of disposables, rechargeables, and our new
King Sized EZ Cig ‘Q’—16 flavors with different nicotine levels and SuperLast bat-
teries,” says EZ Cig brand manager Janina Sharkey. “We’re still growing faster
than the category, up 191 percent so far this year. Our research shows it’s [due
to] our amazing flavors and smoothness, along with the designer appeal of EZ Cig
style.” EZ Cig Vapor Cigarette retailers are supported by a full line of merchandis-
ing options, as well as strong introductory promotions and social media. Kretek,
800-358-8100
E-Voodoo For You
Moorpark, California-based Kretek International
has announced new Voodoo brand E-Hookahs
in eight flavors. Larger andmore decorative than
an e-cigarette, the growing popularity of e-hoo-
kahs in recent months is an offshoot of expand-
ing hookah use by adult tobacco users. Offering
800 puffs, Voodoo E-Hookahs combine hookah
popularity with the convenience and portability
of the e-cigarette category. Voodoo E-Hookahs
come in exotic flavors such as Wicked Water-
melon, Garden of Eden and Evil Eye Cherry,
alongwith traditional Tobacco andMenthol, with
a suggested retail price of $12.99 each. Kretek is
introducing Voodoo E-Hookahs in a choice of two 12-count introductory variety cartons in
addition to the open stock flavors.
“The Voodoo brand gives us [the] chance to establish marketing cross-over between
specialty shops andmainstreamc-store channels,” says VoodooMarketingManager Jani-
na Sharkey. “Kretek has the luxury of dedicated manufacturing, along with the ability to
refine our flavors and vapor volume to this specialty electronic product line.” Kretek and
its distribution division Phillips & King have been selling traditional Voodoo brand hoo-
kahs and accessories since themiddle of last year. The newE-Hookahs join Voodoo brand
Shisha Tobacco and Steam Stones, and Voodoo Hookah Charcoal to be introduced later
this year. The brand is supported by promotions and social media, including
-
dooHookah.com. Phillips & King, 800-53-Cigar, 800-358-8100,
