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3.
TRUE BLUE
The new blu Max uses the same proprietary
Responsive Draw Technology employed by
blu eCigs to enable the device to adjust to the
rate of a consumer’s inhalation, producing
more or less vapor based on the intensity of
his or her draw. A light on the tip of the prod-
uct indicates the strength of the draw. The
blu Max is available in five Xpress Kit flavor
varieties with two pre-filled refills per pack
at a retail price of $12.99. The product also
features an ergonomic mouthpiece, a pro-
prietary connector for quick and easy refill
changes, and a new “smart” liquid level indi-
cator that signals when the remaining liquid
gets low. Blu,
4.
SWISHER SWEETS’
OUTLAW MODE
Inspired by the rugged mindset of the
modern-day outlaw, Swisher Sweets’
Outlaws Cigars are available in three-
count packages. Outlaws Natural Leaf Ci-
gars blends include:
• Original–Combination of air-cured
tobaccos encased in a bold broad-
leaf wrapper;
• Double Barrel Rum–Enhanced by
oak barrels and wooden casks for
the perfect rum cigar;
• Honey Maple–Dedicated to the
outdoors, this one-of-a-kind blend
is unmistakably Swisher;
• Campfire–Blend of dark fire tobac-
co and a hint of marshmallow for a
rustic experience;
• Peach Brandy–Inspired by boot-
leggers’ aging peaches to create
perfectly smooth Brandy.
Outlaws Cigars are rough-cut, hand-rolled
cigars crafted in Honduras from sun-grown
tobaccos. The result is a rugged cigar with
a surprisingly mellow, sweet taste and an
easy draw. Swisher International, Jackson-
ville, Florida, 800-874-9720
5.
RACING AHEAD WITH
SWEDISH MATCH
Leading moist snuff and chewing tobac-
co brands Longhorn, Red Man and Timber
Wolf are engaging consumers across multi-
ple touchpoints with The Ultimate Race Day
Giveaway, which runs through April 26, 2017.
Consumers can enter for a chance to win an
exclusive, once-in-a-lifetime adrenaline rush,
along with a guest—attending two of racing’s
top events in Indianapolis and Charlotte over
a single day, with seats on a private jet to get
from race to race. The grand prize includes
two tickets to each race, hotel accommoda-
tions for two nights in each city, two seats on
the private jet and more.
“The idea for The Ultimate Race Day Give-
away was inspired by the racing phrase ‘Dou-
ble Duty,’ or the accomplishment of a racer
competing and completing those two races
in the same day,” explains Tracy Vernon, as-
sociate brand manager for Moist Snuff.
Throughout the promotion, hundreds of
weekly, monthly and instant prizes, includ-
ing premium home theater upgrades, high-
end grilling gear, outdoor essentials and
more, will be awarded.
To drive awareness, excitement and en-
gagement, The Ultimate Race Day Giveaway
will be supported by a full range of dynamic
and impactful Longhorn, Red Man and Tim-
ber Wolf marketing materials, including ad-
vertising, on-pack messaging, point of sale,
direct mail, email, and more.
All marketing will drive consumers to any
of the brand websites, where they get in the
digital “driver’s seat” of a race car and rev
the engine for entry into the sweepstakes. If
the car’s tachometer reaches a certain RPM,
participants receive a special double-en-
try into the prize drawings or possibly an
instant prize. To drive deeper engagement
with the program and portfolio brands, con-
sumers are encouraged to enter daily for
more chances to win.
It’s off to the races with The Ultimate Race
Day Giveaway, putting both retailers and
consumers in pole position for an incredible
ride. Swedish Match, ,
or
3. 4. 5.
[ T O B O N L I N E . C O M ] TOBACCO BUSINESS INTERNATIONAL [ 55 ]