Davidoff Cigars always has a big presence at the IPCPR each year. Its booth is usually situated toward the entrance to the show and is a sprawling area of premium, luxury products. This year was no different but many of its featured products had been announced earlier in the year with some having been in the marketplace for some time now. For Davidoff, it works–they typically do things completely different from other cigar companies and rather than feel the need to run to keep up or stay ahead of others in the cigar industry, they’re ok with building momentum and doing things at their own pace. Remind you, their mantra is “time beautifully filled.”
IPCPR 2017 was more of a showcase of the best of Davidoff than it was a rollout for a headlining new cigar. Yes, there was a new cigar or two on display–namely the Winston Churchill Late Hour–but it was integrated into the booth layout as not to eclipse any of its other brands and products. As you entered the booth from the front you’re confronted with the alluring, dark wall display of Davidoff Yamasá, introduced at last year’s IPCPR show. It was surrounded by Escurio, another cigar that was introduced at a previous IPCPR 2017.
Winston Churchill Late Hour was housed in a pristine white room by itself and across the walkway was AVO, this year decked out in the aqua green color of the new AVO Syncro Ritmo, introduced a few months ago. For those who have come to the IPCPR in previous years, you have come to expect to see Avo Uvezian himself situated near this room and are reminded of his passing earlier this year with the piano and his hat standing in as a tribute to the legend loss.
