Driven by Innovation: The Growing Demand for Vapor and E-Cigarettes

Fueled by new offerings, demand for vapor and e-cigarette products continues to grow.


In terms of the retail landscape, Wells Fargo Securities’ market research suggests that tanks, mods and personal vaporizers hold the lion’s share of the market, constituting about $3.5 billion, compared to e-cigarette products at $2 billion. Vape shops still dominate retail sales of tanks, mods and personal vaporizers, accounting for approximately $2 billion of overall revenues, with sales in c-stores, food, drug and mass retailers of about $650 million and tobacco shops and online outlets accounting for about $850 million in sales. C-stores, food, drug and mass retail channels, however, continue to account for the bulk of e-cigarette sales ($1.1 billion), with online and other retail channels together doing $900 million in e-cigarette sales.

This story first appeared in the May/June 2018 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.

Story by Jennifer Gelfand, editor in chief of Tobacco Business Magazine