British American Tobacco’s Bowles Talks Company’s Transformation


BAT has 13.5 million consumers of its non-combustible products, which stands for a growth of 3 million in 2020. BAT has a goal of building its consumer base for non-combustible products to 50 million by the year 2030, a goal it plans to achieve by continuing to focus on non-nicotine products in addition to “on-the-go” well-being and stimulation products.

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