2020 Tobacco Retail Survey: The Results

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    What is your store’s most popular pipe tobacco brand?

    1. Lane (miscellaneous.)
    2. Peterson
    3. Captain Black
    4. Cornell & Diehl
    5. Sutliff Tobacco

    What is the most popular vapor, CBD and/or alternative product sold in your store?

    1. CBD (miscellaneous – cartridges, gummies, smokable)
    2. Puff Bar
    3. Smok

    Retail Survey 2020 | New Product Awareness

     

     

     

     

     

     

     

    How do you typically find out about new products?

    • Sales representatives/brokers – 65
    • Directly from manufacturers – 57
      Online media and ratings – 42
    • Trade shows – 41
    • From customers – 38
    • Print magazines – 36
    • From retailers – 14
    • Podcasts/videos – 7

    Retail Survey 2020 | Online Store

     

     

     

     

     

     

     

     

    Does your business currently have an online store?

    • Yes – 29.67%
    • No – 70.33%

    Retail Survey 2020 | Digital Marketing Tools

     

     

     

     

     

     

     

    What digital marketing tools are you using within your business?

    • Facebook – 76
    • Email marketing – 59
    • Instagram – 59
    • Twitter – 24
    • SMS – 18
    • Video conferencing (Zoom, Microsoft Teams) – 15
    • Podcasting – 9
    • Snapchat – 4
    • TikTok – 1

    As a retailer, what is your most pressing concern going into 2021?

    1. COVID-19 (restrictions, shut downs, economic impact)
    2. OTP and excise taxes
    3. Product availability (supply chain disruptions, back orders)
    4. How to grow and promote business
    5. Regulations

    This story first appeared in the January/February 2021 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.