PRODUCT PROFILE
MARCH/APRIL
92
TOBACCO BUSINESS INTERNATIONAL
MARCH/APRIL 2016
LEX12 Adds to Its Lineup
S&M Brands has added Temptation (apple) and Red Krush (cherry) to its LEX12
cigar product line. Developed over the past two years to perfect these pleasantly
aromatic and delicious handcrafted blends, the Temptation and Red Krush lines
add eight new retail SKUs to the 113 SKUs of the entire LEX12 brand line of
products.
“We continue to expand the LEX12 cigar line with preferred, proprietary flavor
profiles that discriminating smokers enjoy,” says Steven Bailey, president of S&M
Brands.
Available in regular and wide, the Temptation and Red Krush brand additions
join the LEX12 cigar lineup of Classic (tobacco), Menthol Chrome, Sweet Chaos
(clove), Napa Night (red wine) and Carnal Ecstasy (apricot brandy) SKUs. Fea-
turing modern-appeal packaging, all LEX12 cigars are available in 12-count pre-
mium embossed tins and convenient “grab ‘n’ go” 4-count packs.
“The tins are unique in that they not only stand out among other brands at
retail, but they become a functional keepsake to consumers after use,” notes
Bailey, who says that the cigars are complemented by a vertically integrated and
complete line of LEX12 vapor products, including disposable E-Sense, and e-
liquids in five nicotine strengths ranging from zero to 2.4 percent for use in S&M’s
popular LEX12 Staple E-Liquid vaporizer kit. S&M Brands, Keysville, Virginia, 800-
766-5342,
SMBrands.com, LEX12.com,
info@LEX12.comArango Unveils Ascor-
ti Limited Edition
Arango Cigar, a national tobacco prod-
ucts distributor, now offers the limited-
edition, one-of-a-kind 35th Anniversary
Briar Pipe. Created by Italian master
carver Roberto Ascorti, each pipe has a
polished metal band. One style includes
a lanyard that can attach to a ring on the
band; the other has no ring or lanyard
capability on its metal band.
The pipe is made from specially se-
lected, century-old briar that has been
dried and seasoned to eliminate excess
resin and moisture. The result is a light-
weight pipe that smokes cool and dry.
Ascorti’s 35th Anniversary Pipe, like all
Ascorti pipes, is hand-carved to maxi-
mize the briar’s natural grain, ensuring
that no two pieces are exactly alike. The
precision-fit, military-style mouthpieces
are hand-carved from non-tarnishing
black and clear acrylic. The limited-
edition pipe is available in one shape,
a Bent Egg, and seven finishes, ranging
in price from $432 to $891. Arango Ci-
gar, Northbrook, Illinois, 800-222-4427,
ArangoCigar@aol.com