TOB Magazine

PRODUCT PROFILE

MARCH/APRIL

TOBACCO BUSINESS INTERNATIONAL

MARCH/APRIL 2016

BIC Celebrates Super Bowl 50

BIC Consumer Products USA has released its Super Bowl 50 Champion Series

Lighters featuring textured and holographic foil, as well as the logo of the winning

team. The lighters were made available to retail partners just days after the game,

says Meghan Salonia, brand manager of BIC Consumer Products USA. “To be part

of one of America’s biggest sporting events in such an innovative way is truly an

honor for us.” BIC USA, 800-546-1111, ext. 2461

Mistic Introduces HAUS Craft Collection

Mistic E-Cigs has introduced HAUS Craft Collection, a new line of high-end vaping hardware and premium vape juice. The

HAUS brand extension includes three new e-liquid flavors and a mod-style starter kit complete with a sub-ohm tank and

coils, allowing retailers the opportunity to provide customers with products only currently available in vape shops and on the

Internet.

“The VTM [vapors/tanks/mods] category is growing very rapidly with advances in hardware device technology and high-

er quality e-liquids,” says John Wiesehan Jr., CEO of Mistic. “With

our HAUS Craft Collection, retailers can now give more choices to a

wider mix of customers, ranging from former smokers who recently

switched to vaping, to advanced vapers looking for more robust ex-

periences. It’s our goal to bring the vape shop and Internet consumer

back to national retail with the best price and convenience.”

Made in the U.S. in an ISO 8 class 100,000 clean-room facility, each

HAUS Craft Collection vape juice is encased in a heat-sealed, child-

resistant wrapping and packaged in individually branded boxes. Of-

fered in 30ml glass bottles with easy-grip glass drippers, HAUS Craft

Collection vape juices retail for $23.99 and are available in 4mg nico-

tine levels in three highly popular flavors. Mistic,