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PRODUCT PROFILE MARCH/APRIL
86
TOBACCO BUSINESS INTERNATIONAL
MARCH/APRIL 2016
Liquid Soul Launch
E-Alternative Solutions (EAS) has launched Liquid Soul Vapor, a premium Ameri-
can-made liquid vapor. Liquid Soul incorporates HydraVape Technology, a propri-
etary process that minimizes “vape tongue” while providing a liquid formula that
can vaporize at all standard temperatures—giving consumers the ability to use
any device without a discernible difference in their vaping experience.
“Whether you’re a cigarette smoker looking for an alternative or a die-hard
vaper, you should be able to easily find the brand that suits you,” says Jacopo
D’Alessandris, president of EAS, which is a division of Swisher International. “But
a lot of people who want to vape are confused by or alienated from vaping by
the subculture that’s become synonymous with the market. We want Liquid Soul
Vapor to be the brand [that] consumers can trust with no reservations, and the
brand of choice for all vapor retailers who want to develop a safe and profitable
e-liquid business.”
Liquid Soul Vapor blends are made with ingredients free of known harmful sub-
stances such as diacetyl, acetyl propionyl and acetoin. All packaging is tamper
evident and all bottles are certified child-resistant. EAS has pledged to provide
retail partners with best-in-class, full-
service brand support, including tradi-
tional and digital media programs, adult
consumer education and engagement
activities, as well as in-store support
with customized point-of-purchase and
merchandising systems.
Most importantly, EAS will bring
category management practices to its
retail partners to help them maximize
profit and efficient inventory manage-
ment, adds D’Alessandris. “Our retailer
partners will benefit from our modern
category management strategies to
help consumers navigate the different
brands and nicotine levels,” he says.
“The EAS team has the experience to
work with vapor outlets to help them
better understand their shoppers’ be-
haviors and optimize their product as-
sortment to make the most profitable
use of their retail space.” E-Alternative
Solutions, Darien, Connecticut, liquid-
New Distribution
for Miramar
Arango Cigar is now the exclusive U.S.
importer/distributor for Miramar Cigaril-
los, which are classified as “little cigars”
and made by J. Cortès Cigars of Bel-
gium. Miramar Cigarillos were formerly
distributed by Swisher International, but
are now available only from Arango.
Arango President Michael Gold states,
“Miramar Cigarillos are presented in va-
nilla, chocolate and espresso flavors, as
well as natural,” says Gold. “The blend
features select tobaccos fromHonduras,
Sumatra, Java, Brazil, the Dominican
Republic and Nicaragua. The smoking
experience is a mild, creamy complex-
ity seldom found in cigarillos. Their
3.25x20 size makes Miramar Cigarillos
a perfect short but satisfying smoke for
both long-time and new smokers.”
Miramar Cigarillos come packed
10x10 in metal tins in a cardboard coun-
tertop display at a wholesale cost of
$28.35 per carton. Arango Cigar Com-
pany, Northbrook, IL, 800-222-4427