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TOBACCO BUSINESS INTERNATIONAL
MARCH/APRIL 2016
the challenge of developing a nicotine e-liquid capable
of satisfying former smokers. “Our e-liquids are unique
in that they’re made with tobacco extractions and
actually taste like tobacco,” he explains. “It’s expensive to
do extractions so our e-liquids are not cheap, but they’re
quality products made in the most advanced lab in the
world.”
Each of D&R’s six e-liquids—U.S., Perique, Oriental,
Menthol, Virginia and American—mimics a specific
tobacco varietal blend and is available in four nicotine
levels. “The decision to focus on tobacco narrows our
market,” admits Ryan, who is well aware that flavored
e-liquids are the trendier product. “We’re going for adult
consumers of combustible cigarettes—but that’s okay.
There’s so much controversy over flavors that I’d rather
not get involved in that.”
Like many in the e-liquid business, he’s keeping a
close watch on regulatory developments. “You can’t
wring your hands and not move ahead, but you can’t
over-commit when things are so uncertain either,”
he says. “I’m comfortable with going for the regular
consumers—not the kids doing clouds.”
TBI
1881 Perique cigars are packaged 25 to a box
and retail for $8 to $10 per stick.
“Our e-liquids are
unique in that they’re
made with tobacco
extractions and
actually taste like
tobacco. It’s expensive
to do extractions so
our e-liquids are not
cheap, but they’re
quality products made
in the most advanced
lab in the world.”