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last20yearsArgenticoncludesandrightnowImmakingthebestcigarsofmylife.InfactEntubarissouniquethatBergerArgentiispursuingapatentararepathinthecigarbusinessontheuniqueprocessusedtocreateandpositionthecoreofligero.TecompanyhassinceunveiledtheEntubarQuadMaduroafull-bodiedsuper-premiumextensionoftheEntubarcigarbrand.WhileEntubarisclearlyitsagshipbrandBergerArgentihasalsowonravesforitsmoremodestlypricedClasicoamedium-tofull-avoredcigarfeaturingagedNicaraguanllersfromEstelandaNicaraguancorojoleafbindernishedwithanEcuador-growndesoradoConnecticut-seedwrapper.RecognizedwithaRobbReportBestoftheBestdesignationfor2010theClasicoactuallyhitthemarketatpricesrangingfrom4.50to7.50beforeBergerArgentinishedne-tuningthecomplexproductionrequiredbyEntubar.NotonetorestonhislaurelsArgentidebutedacompletelydierentcigaratthe2010IPCPRtradeshowinNewOrleansMoochoeringamedium-bodiedrichandcreamysmokegearedtowardtheeverydaycigarenthusiastwithsuggestedretailpricepointsrangingfrom3.99to5.79percigar.IwaslookingtocomplementourbrandmixbyproducingamoreaordablecigarsaysArgenti.GiventhequalityoftobaccosIveusedtoblendthisbrandandtheenthusiasticresponseanddemandwevereceivedfromcigarenthusiastsImcondentMoochranksamongtheverybestvaluesinthelongllermarkettoday.WiththeIPCPRshowjustaroundthecornercaughtupwithMichaelArgentitochatabouthisplanstocontinuetobuildoutBergerArgentisoeringsandthemethodsandphilosophythatguidehiscigar-making.Hereareexcerptsfromthatinterview.WewillbereleasingtheEntubarCRVwhichisanacronymforConnecticutRiverValleyatthisyearsIPCPRShow.IthasaNo.1-gradeU.S.Connecticut-shadewrapperwithabeautifulmouthwateringgoldenhuethatssignicantlylighterthanthestalk-cureddesoradowrapperavailableinourstandardEntubarlineandawonderfulcreamycomplexity.WerealsoplanningtodebutanotherEntubarbrandextensionwevebeenworkingonforoverayearnowtheEntubarV32whichwillbeavailableforauthorizedretailersfordeliverythisautumn.TepredominantfeatureofthenewV32willbeahalf-inch3264-inchdiameterchannelofligero.Itwillbethemostfull-bodiedcigarIveevermadewithoutcompromisingbalanceorcomplexity.WealreadyhavetheEntubarDesoradoandtheQuadMadurocommerciallyavailablesothedevelopmentoftheCRVandV32arenaturalprogressionsoftheline.Entubarisunlikeanyothercigarthatseverbeenmadeanditsproductioninvolvesmanymorestepsandqualitychecks.WevedevelopedproprietarymoldsandothercorollarytoolsandequipmenttomaketheproductionofEntubarcommerciallyfeasible.IveshownittocertainpeoplewhovebeenmakingcigarsfordecadesandevenwhenIdissectthecigarforthemtheystillcantquitegureouthowwereabletoproduceitorconsistentlypositionthechannelofligerointhecenterofthecigar.Terearealotofmachine-made-cigarpatentsbutyoucouldcountononehandthenumberofpremiumlong-ller-cigarpatents.WenowproducetheentirefamilyofBergerArgentipremiumcigarbrandsinanew7500-square-footfactoryinEstelthatweveoccupiedforaboutsixmonthsnow.ButbecauseoftheincreaseddemandforallofourbrandsacrosstheboardImlookingatasecondlocationa20000-square-footbuildingthatllbededicatedtoproducing44TOBACCOOUTLETBUSINESSJULYAUGUST2011TOBYouvebeensteadilyrollingoutnewcigars.WhatwillyoubeintroducingatIPCPR2011andbeyondYouarepursuingapatentonEntubaraveryunusualmoveinthisindustry.HowdoesEntubarsproductiondierromtraditionalcigar-makingsignifcantlyenoughtojustiyapatentWhatareyourplanstoexpandproductioncapability