IPCPR 2017: Davidoff Cigars

0
297
Davidoff Cigars IPCPR 2017

Davidoff Cigars always has a big presence at the IPCPR each year. Its booth is usually situated toward the entrance to the show and is a sprawling area of premium, luxury products. This year was no different but many of its featured products had been announced earlier in the year with some having been in the marketplace for some time now. For Davidoff, it works–they typically do things completely different from other cigar companies and rather than feel the need to run to keep up or stay ahead of others in the cigar industry, they’re ok with building momentum and doing things at their own pace. Remind you, their mantra is “time beautifully filled.”

Davidoff Cigars Media Event IPCPR 2017
(From Left) Alain Crevet, CEO of S.T. Dupont; Charles Awad, Senior Vice President of Marketing at Davidoff; Jim Young, President of Davidoff North America

Davidoff Cigars Yamasa Display at IPCPR 2017IPCPR 2017 was more of a showcase of the best of Davidoff than it was a rollout for a headlining new cigar. Yes, there was a new cigar or two on display–namely the Winston Churchill Late Hour–but it was integrated into the booth layout as not to eclipse any of its other brands and products. As you entered the booth from the front you’re confronted with the alluring, dark wall display of Davidoff Yamasá, introduced at last year’s IPCPR show. It was surrounded by Escurio, another cigar that was introduced at a previous IPCPR 2017.

AVO Cigars IPCPR 2017

Tribute to Avo Uvezian at IPCPR 2017Winston Churchill Late Hour was housed in a pristine white room by itself and across the walkway was AVO, this year decked out in the aqua green color of the new AVO Syncro Ritmo, introduced a few months ago. For those who have come to the IPCPR in previous years, you have come to expect to see Avo Uvezian himself situated near this room and are reminded of his passing earlier this year with the piano and his hat standing in as a tribute to the legend loss.

New this year is a release from the Zino Platinum brand, the Zino Platinum Z-Crown. Packaged in coffin humidors, the Zino Platinum Z-Crown feature filler tobaccos aged for eight years and that sat for an additional four years after they were rolled. This will be available in two blends: one will have a Semilla 702 wrapper, Ecuadorian Sumatra binder, and will have filler from the Dominican Republic and Nicaragua; the second will have a Dominican Semilla 253 wrapper, Ecuadorian Connecticut binder, and filler from Dominican Republic.

Camacho BXP at IPCPR 2017

Camacho Cigars was given a great deal of real estate in the booth, showcasing the new Camacho Nicaraguan Barrel Aged. In looking at the Camacho section, you suddenly realized the many releases from this one brand that have come out in the past year. There was Camacho BXP, Liberty 2017, and last year’s big push, the Powerband.

What may be surprising to some, the busiest area of the booth were those with accessory products. S.T. Dupont had a big presence in the left corner of the booth with its CEO, Alain Crevet constantly on his feet showing off the lighters, pens, smoking kits and luxury humidors the company had to offer. Davidoff itself also went heavy on the branded accessories, from their leather cigar cases, soft humidors and Winston Churchill accessory line. This trend–branded accessories–was something Davidoff and other companies seem to be focusing on as cigar and tobacco products are now harder to bring to market.

For all the latest news from Davidoff, visit davidoff.com.

Story and photos and Antoine Reid