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In September, FDA began sending warning letters to retailers after compliance checks found that products were
being sold to minors. The agency issued warnings to 55 retailers ranging from national retail chains to tobacco
shops and online merchants, who it said had been selling newly regulated products such as e-cigarettes, cigars
and e-liquids to minors.
Retailers were warned for violating provisions enacted on August 8, which called for:
• Not allowing products to be sold to persons under the age of 18 (both in person and online);
• Requiring age verification by photo ID;
• Not allowing the sale of covered tobacco products in vending machines (unless in an adult-only facility); and
• Not allowing the distribution of free samples.
E-Alternative Solutions (EAS) announces
the widespread release of the Cue Vapor
System, which it will begin distributing
to high-volume retail locations starting
early next year. The Cue Vapor System is
a patent-pending technology that delivers
full-flavor, all-day vaping with just the push
of a button. “It is vaping made simple,”
says Alex Basile, CEO of Digirette, the in-
ventor of the device. “Click in the desired
pre-filled, leakproof cartridge and push the
button. No coils to change or tanks to fill.”
EAS and Digirette recently signed amulti-
year distribution agreement whereby EAS,
a sister company to Swisher International,
will be the exclusive distributor of this tech-
nology in the U.S. “Cue is unique because it
combines the satisfaction of sub-ohm vap-
ing technology with the ease-of-use and
simplicity of an e-cigarette,” says Jacopo
D’Alessandris, president of EAS. “Many
people are turned off by vaping because of
its complexity. Whether you’re a cigarette
smoker looking for an alternative or a die-
hard vaper, Cue will give you satisfying va-
por with just one click.”
EAS intends to offer the device in six dif-
ferent colors: black, blue, white, orange,
pink and red. The 5ml refill cartridges will
be available in varying nicotine levels (zero,
3mg and 6mg) and in multiple flavors, in-
cluding a variety of tobaccos, fruits, des-
serts, mints and drinks. All e-liquids are
made in the U.S. with domestic and import-
ed ingredients.
EAS intends to make Cue available with
significant support, including a multi-mil-
lion-dollar advertising campaign directed
to television, radio, print and digital that
will ensure brand awareness nationwide.
State-of-the-art merchandising material,
in-store support, and category manage-
ment practices will drive visibility in stores
and immediate ROI for retailers. The wide-
spread release of Cue will be supported
by EAS’s experienced compliance team,
which will take all necessary steps to file
Pre-Market Tobacco Applications, stay ap-
prised of relevant legislation, and advocate
for consumers and retailers at state and
federal levels.
“With Cue Vapor we want to make vaping
simple for consumers to enjoy, and easy
for retailers to sell,” says D’Alessandris.
FDA Begins
Deeming
Reg Crackdown
Fifty-five retailers selling newly regulated products to minors received warning letters.
EAS Announces
CueVapor System
E-Alternative Solutions has signed a multi-year marketing and
distribution agreement to exclusively market a revolutionary
new system in the U.S.
6
TOBACCO BUSINESS INTERNATIONAL
NOVEMBER/DECEMBER 2016