40
TOBACCO OUTLET BUSINESS
MAY/JUNE 2013
CATEGORY MANAGER
CIGARETTES
52%
Less than 12 months More than 12 months
35%
25%
73%
58%
Less than 12 months More than 12 months
23%
41%
48%
n
Two +
n
One
E-Cigs Marketing By C-Stores
1.3
2.2
1.1
1.4
E-Cigarette Growth
250%
200%
150%
100%
50%
0
182.8%
Dollar Sales
233.9%
Unit Sales
E-Cigarette Sales Performance
(By Duration Offered in Stores)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0
Less than
12 months
More than
12 months
45%
45%
10%
32%
14%
14%
n
Exceeding
n
Meeting
n
Falling
Below
Retailers who have been in the e-cigarette category longer tend to understand the need to carry a larger assortment and promote the category, as well
as to have had more realistic expectations going in, notes Bishop.
Number of Brands Offered
(Disposable/Non-Rechargeable)
Number of Brands Offered
(Disposable/Non-Rechargeable)
Source: BALVOR/CSNEWS Research, October 2012
Source: C-MetricsTM, InRhythm Inc. – All Rights Reserved 52 Weeks Ending 02/02/2013
