2013 Plan for OTP Space
CATEGORY MANAGER
C-Store trendS
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0
8%
65%
27%
n
Decrease
n
Maintain
n
Increase
Percent of Retailers
Less than One-Third of Retailers Plan to Grow OTP in 2013
Snus Cans Per Store Per Week
Camel
General
Skoal
Marlboro
7.8
6.6
2.6
1.1
Camel
82%
Marlboro
6%
Skoal
8.2%
General
3.7%
Market Share Based on Volume
(total US Convenience)
Camel
62.4%
General
26.8%
Skoal
8.6%
Marlboro
2.2%
Market Share Based on Volume
at Stores Carrying Four Brands
(total US Convenience Stores Carrying All Four Brands)
Limited distribution may be a factor in market
share data, as shown by the volume data in stores
carrying all four major brands.
The Snus Category is in a Period of Transition
Source: BALVor/CSneWS research, october 2012
Source: nielsen, Convenience, 4 Weeks ending 1-19-13;
Swedish Match shipments for Cans/Store/Week.
Source: nielsen, total US Convenience, 4 Weeks ending 1-19-13. (Courtesy of Swedish Match)
