36
TOBACCO OUTLET BUSINESS
MAY/JUNE 2013
CATEGORY MANAGER
C-STOrE TrENdS
Premium cigarettes have gained 60 bp of unit share
6%
4%
2%
0
-2%
-4%
-6%
-8%
-10%
-12%
1.6%
-1.3%
-1.6%
5.1%
-3.5%
-11.6%
-9.4%
1.7%
Sales Performance (PCYA=Percent Change Versus a Year Ago)
n
Dollar Sales
n
Unit Sales
Premium
Branded
Discount
Sub-Generic/
Private Label
Fourth Tier
Imports
Imports
.5%
Sub-Generic/
Private Label
2.8%
Fourth Tier
6.7%
Branded
Discount
15.7%
Premium
74.4%
Premium Cigarette
Market Share
(dollar Sales)
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0
4.1%
7.7%
8.4%
13.3%
10.8%
19.2%
OTP’s Contribution
(Percent of Total Tobacco at retail)
00
06
12*
OTP’s share of both dollar and volume sales is rising steadily and significantly.
Source: C-Store sales, C-Metrics, 52 weeks-ending 2/2/2013; Inrhythm Inc.34
Source: C-Store sales, C-Metrics, 52 weeks-ending 2/2/2013; Inrhythm Inc.34
*Balvor estimate
