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48profoundeectoncigarsales.IronicallythateectsavedJ.C.Newmansampacigarfactory.WewereactuallyplanningtocloseitbecauseitwassohardtocompetesaysEricNewman.Butsuddenlyaspriceswentupthemachine-madebusinessexplodedbecauseofasurgeindemandforvalue-pricedcigars.TemovetowardvaluehasalsodrivenmoresalestotobaccooutletshopsanddiscountstoresaddsNewmanwhoreportsthatthecompanyssalesthroughthosechannelshaveincreasedconsiderably.MyfathersphilosophywasPeopledontwantcheapsteakstheywantagoodsteakcheapandIthinkthatstrueofcigarssaysNewman.SoIseetheoutletphenomenoncontinuingparticularlyinareasthatdonthavebigenoughpopulationstosupportacigarstorebutwheremixingcigarettessmokelessaccessoriesandcigarsgivesyouenoughbusinesstomakealiving.Smokingbanshavealsobeenabigdetrimenttothecigarindustry.Ifyougoouttodinnerandyoucantsmokethereitsnotasifyoullsmoketwocigarsthenextdayhesays.Sothatslostbusiness.Buteventhoughbanshaveadetrimentaleectcigarsmokingwontgoaway.Prohibitiondidntwork80yearsagoanditsnotgoingtoworknow.InparttocombatthedetrimentaleectsofsmokingbansJ.C.NewmanbegancreatingDiamondCrownloungesbrandedsmokingroomsbuiltintoexistingsmokeshops.Tecompanynowhasmorethan55loungesacrossthecountryaswellasoneoftheonlycigarbarsinamajor-leaguesportsstadiumtheCuesta-ReyCigarBaratropicanaFieldhometotheampaBayRays.ItsjustthelatestinaseriesofresponseswevemadetochallengesthrownatourfeetsaysNewman.Peopleloveourproductstheyjustdonthaveanywheretosmokethem.Sowefoundawaytoturnthatintoanadvantage.AsNewmanseesitcigarsrepresentanoasisofrelaxationinastressfulworld.Cigarsprovidearefugethatsincreasinglyrareinourhecticliveshesays.Whereelsecanyougetanhourofpleasurefor5Fornotawholelotofmoneyyoucangetalotofpleasureandshareinthebondthatcigarsmokingbringstopeopleinallwalksoflife.Terearentmanywaystodothat.EricNewmanwasrecentlyrecognizedbythegovernmentoftheDominicanRepublicforhiscontributiontotheCigarFamilyCharitableFoundation.NewmanwasinstrumentalinthefoundingofthecharitableorganizationwhichwascreatedbythetwofamiliesbehindArturoFuenteandJ.C.NewmanCigarstoprovideaneducationtolocalchildrenlivingaroundChateaudelaFuentetheDominicanRepublicwrapperfarmwhereFuenteFuenteOpusXwrappersaregrown.HealsoservesasaprincipalintheCigarFamilySchoolwhichrecentlycelebratedthegraduationofitssecondhighschoolclass.congratulatesEricNewmanonthishonor.Formoreinformationonthecharityortodonatevisitwww.cf-cf.org.TOBsharingThesuCCessTOBTOBACCOOUTLETBUSINESSMAYJUNE2011