Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
TOBACCOOUTLETBUSINESSMAYJUNE2011TPE2011WhatstheBuzzOverthepastalmost20yearsofwalkingtheaislesofto-baccotradeshowsIveobservedattendeesexhibitorsmembersofthepressindividualsusinganaliasandtheborrowed-name-badgefolksallaskingoneanotherthesamequestionsHowstheshowHowstheatten-danceIsanybodysellinganythingLetsconsiderthislastitemanditsimportancetoyou.YouknowaswellasIdothatifyouask10peopleaboutashowyoullhearmanyopinionsrangingfromItwasgreatandImcomingbacknextyeartoItsthewrongtimeofyearItwasjustOKItsuckedandImnotcomingbacknextyear.BecauseitsyouassessingthequalityofthespecicshowsyoupatronizeandsupportisntitimportanttoknowfromyoursuppliersandexhibitorshowitwentWastheshowgoodforthemIfsotheyllbebacknextyearalongwithothernew-to-the-showexhibitorswhoheardthebuzz.Thatsimportantbecauseitassuresyouofmaximumexposuretoboththenewandthetried-and-trueitemstostockyourshelves.ShelfspaceisyourNo.1product.Howyouuseitdeterminesyoursuccess.Happyexhibitorsinvestintheshowtoimprovetheirshowsellingandprospectingexperience.Theirinvestmenthelpsyoutostockyourshelves.Hereshowagoodshowcomputesforyouitshouldofferawidearrayofgreatproductsthelifebloodofyourbusinessgreatshowdiscountsattractiveinvitingandwelcomingboothsnew-productsamplesandspecialintropricesinadditiontoshowspecialsseminarsofferingrealworldinformationtohelpsolveyourrealworldproblemsTosummarizeAtradeshowwithgoodexhibitorsoffersgoodproductsatgreatpricestohelpyouefcientlyuseyourshelfspace.WewantedtoknowtheHappinessQuotientHQoftheTPE2011exhibitors.TodeterminethiswedistancedtheHQfromthehe-said-she-saidopinionsandcreatedamoreaccurateoverviewassessmentbycommissioningasurvey.Ofthe195exhibitorsparticipatinginTPE2011were-ceivedsurveyresponsesfrom140companies72per-cent.Open-endedquestionswereaskedinthesurveyinordertodriveatunderlyingfeelingsandspecicsellingresults.TheinformationobtainedwasstudiedandthenconvertedtoanoverallHQassessment.Ofthe140surveyrespondents10877percentindi-catedgoodorverygoodresults.Only85.7percentindi-catedless-than-satisfactoryresults.ThebottomlineAshowwithahighHappinessQuo-tientprovidesasolidreturnonyoursupportandpatron-age.Itfostersayear-to-yearincreaseinqualityexhibitorsqualitybuyersandqualitypresscoveragewhichdriveupgradestotheshowtherebyacceleratingthecycleofsuccess.Thankyouforyoursupportandattendanceandthankyouforyourfriendship.SeeyouatTPE2012.MeanwhileIwishyougoodselling.AsaformermentorusedtosayKeepitintheroad.Besttoyou5.7Less-than-satisfactoryExhibitorswithverygoodresults37of140or26.4percentExhibitorswithgoodresults71of140or51percentExhibitorswithfairresults24of140or17.1percentExhibitorswithless-than-satisfactoryresults8of140or5.7percent4PUBLISHERSLETTERTPE2011SuccessSurvey26.4Verygood51Good17.1FairBYedoconnor