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46awaytomakeatwo-centcigar.HedidntmakeanymoneybuthewasabletokeeppeopleemployedthroughoutwhichwasamazingsaysNewman.Mygrandfatherwastherstinthebusinesstobringincigar-rollingmachineswhichenabledustoproducemorecigarsatlowerprices.Infactasinglecigar-rollingmachineproducedmorecigarsinanhourthanahand-rollercoulddoinadayatabouthalfthedailywagecost.J.C.NewmanwasalsothersttousecellophanetubepackagingtoprotectcigarsandkeepthemfreshandthersttomarketItsABoyandItsAGirlcigarsaddsNewmanwhocreditsinnovativethinkingforthecompanysearlysuccess.By1948JuliusCaeserssonStanfordwasheavilyinvolvedinthebusiness.WhilemyfatherwasinCubawatchingthetobaccogetharvestedhenoticedthattheywouldthrowawaythetoppartoftheplantsaysEricNewman.Sohewenttothegrowerandtheyworkedoutadealtopackthattobaccoandfermentitfor75centsapoundandtheresultbecameatopcigarbrandtheCameo.LatertheCameowouldlosegroundwhenJuliusCaeserNewmandecidedtoraisethepricebyonecentpromptingsalestodrop50percent.ButthecompanysoonbouncedbackfromthatdrophelpedsomewhatbyWorldWarIIandthegovernmentsnappingup30-pluspercentoftheproductionfromsomeofthebigcompanycigarproducers.Teresultingshortagedrovedemandupandcreatedamini-boomuntilthewarendedandthegovernmentoodedthemarketwiththecigarsithadstockpiled.StillJ.C.Newmansoldieredonovercomingthroughcarefulmanagementthepricepressuresbroughtbyoversupplyandbignationalcompaniesabletogrowtheirowntobaccocheaply.TecompanymoveditsoperationstoampaFloridathecenteroftheUnitedStatescigar-makingindustryin1953.TenthenexthurdletheCubanembargoof1961hit.AtthattimemostofthecigarssoldintheU.S.weremadewithCubanllerbinderandwrappersaysEricNewman.Lifewasgooduntiltheembargoandthenonebyonealltheampa-basedcigarcompaniesstartedtoclosetheirdoors.StanfordNewmanJuliusCaeserdiedin1958gotthroughtheaftermathoftheembargobysourcingtobaccowrappersfromCameroon.ButsoonthecompanywasfacingyetanotherseeminglyinsurmountablehurdleCompaniesoverseaswereabletooerlargerhand-rolledcigarsatpricescomparabletoJ.C.Newmansmachine-rolledbrands.TeshiftindemandtoimportswouldlikelyhavedecimatedJ.C.NewmanbutforanallianceStanfordNewmanforgedwithCarlosFuente.Carloshadahand-rolledcigarfactoryintheDominicanRepublicandamachine-madeoneinampaexplainsEricNewman.HewantedustomakecigarsforhimsothathecouldclosehisampafactorysomyfathersaidOKhowaboutifyoumakehand-rolledcigarsforusandwemakemachine-madecigarsforyouSoweeachdowhatwedobestandthatshowbothcompaniesovercamethemarketshifttohandmadeimports.odayJ.C.Newmanshand-rolledbrandsDiamondCrownCuesta-ReyandLaUnicaaremadebytheArturoFuentefamilyintheDominicanRepublic.ItsampafactoryproducesFactoryTrowoutsandmachine-madeRigolettocigars.J.C.NewmanalsomanufacturescigarsinNicaraguaincludingitshand-rolledbrandQuorumwhichsellsfor2to2.50ElBatonafull-avoredcigarthatsellsforapproximately7andBrickHouseamoderatelypricedavorfulcigarthatretailsforapproximately4.75.TemostrecenthurdlesJ.C.Newmanhasfacedhavebeenontheregulatoryfrontintheformoftaxationandsmokingbans.Alongwithothercigarmakersthecompanywashitbyan800percenttaxincreasein2009highevenbyCongressstandardsEricNewmansayswryly.akingplaceinthemidstoftheeconomicrecessionthehikehadaCubanConTrolbringingonThebansTOBACCOOUTLETBUSINESSMAYJUNE2011