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TPE 2017 promises to deliver exciting profit
opportunities, as well as insights and tools that
can help retailers, manufacturers and whole-
salers alike thrive in today’s challenging mar-
ketplace. Kicking off on January 25, this year’s
show will debut some big changes, including
the introduction of a brand new, easily naviga-
ble trade show floor format.
Aimed at making the show more accessible
and efficient for buyers, the new layout orga-
nizes exhibitors by category (tobacco, vapor,
alternatives and general merchandise), en-
abling buyers to easily browse the product cat-
egories that most interest them. It also incor-
porates multiple experiential lounges where
attendees and exhibitors can sample products,
share ideas or conduct meetings.
Also new to TPE are educational sessions
(see sidebar, at right) covering everything from
the latest regulatory developments to catego-
ry-specific tips on marketing and sales. The
show will kick off with “State of the Industry”
and “FDA Regulation” addresses by Wells Far-
go’s Bonnie Herzog, Balvor’s David Bishop,
and NATO’s Thomas Briant. (For an up-to-
the-minute conference program, visit Tobac-
.)
“Now that NATO recently elected to focus its
efforts primarily on fighting local anti-tobacco
initiatives, the TPE is an excellent foundation
to communicate our message to the thousands
of retailers that come to the show,” says Briant,
who will also host a roundtable discussion on
helping independent tobacco retailers learn
about current local, state and federal legisla-
tion, and how to respond to these threats. “To-
gether we can prepare them with the tools and
techniques necessary to succeed and thrive in
this new tobacco era.” Additionally, NATO will
have a presence on the trade show floor, where
attendees can visit to ask questions and share
concerns with the association, says Briant.
For more information about attending or
exhibiting at the show, as well as ongoing up-
dates, visit . TBI
Welcome to
TPE 2017!
What to expect at the Tobacco Plus Expo in Las Vegas
TRADE SHOW
GUIDE
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