Japan Tobacco is hoping to turn things around with Ploom TECH+ and Ploom S, both which will begin to be sold in Japan in late January 2019. Ploom TECH does not directly heat tobacco rolls but instead it generates vapor that goes through a tobacco-packed capsule. This enables the device to emit a lesser smell but at the cost of also being less potent than competing products. Ploom TECH+ is priced at 4,980 yen (approx. US$45.38) and Ploom S will sell for 7,980 yen (approx. US$72.77). Ploom S is priced the same as the cheapest iQOS device.
For all the latest news from Japan Tobacco, visit jti.com.
 Ploom products in an effort to stave off the competition from Philip Morris International, Inc. and BAT.){kind=link}