Master Select:
Coined the “OVB” which stands for “original vintage blend”, Gukrha went back to the Olivas family who had everything used for the original release of the cigar. Gurkha wanted this to be exactly like the first release of the cigar–the original packaging, the same blend, the same experience of the first release.
Merchandising:
Knowing that shelf space is very important and that a typical cigar store and humidor space can only accommodate but so many boxes, Gurkha came up with trays that show off a variety of Gurkha cigars without taking up too much space. It’s still branded a certain way, allowing the consumers to know and see what Gurkha products are available.
Also showcased were the Royal Humidor, with the green being the most popular. Gurkha is currently playing around with new color options including red, hoping to find just the right shade. Gurkha also has new ashtrays, cutters and growlers that will be released. While a growler may seem out of the norm considering Gurkha is all about cigars, Gurkha has a focus on spirits and wanted to tap into the big craft beer boom happening, thus decided entering into that new category was best done with a growler.
For all the latest from Gurkha Cigars, visit gurkhacigars.com.
– Story by Antoine Reid
