The other new release, The King Sargon, is part of The Gilgamesh Collection and is described as a full-bodied cigar presented as a 6 x 52 vitola. The King Sargon contains tobaccos that have been aged for up to ten years and will be sold in both 10 and 20-count boxes with each cigar sold for $20 per cigar.
In a press release, Zaya S. Younan, chairman and CEO of Younan Company, stated the following:
“We are excited to participate in our first trade show in the United States. El Septimo has had such an organic growth since we introduced it to the US market just last year, and we are constantly hearing from retailers, customers, and cigar connoisseurs that they want more. The TPE is the event of the year, and we would not miss the opportunity to showcase what a powerful brand we are, showing everyone that we are here to stay by continuously innovating premium products that are unlike anything else in the market.
“This is an excellent opportunity to showcase our products and to educate the market about the El Septimo brand. We are utilizing this show to introduce many new products, so it will be a very exciting event for us. More so, it has been an immense pleasure to be able to have one of our own brands, MPA, design this large space for us. This is the reason why I invest in creating premium luxury brands – so that they can work together to create one-of-a-kind products.”
For all the latest news from El Septimo, visit el-septimo.ch/en.