With the cancellation of the Premium Cigar Association’s (PCA) trade show due to the coronavirus, cigar companies are finding different ways to showcase their products to premium cigar retailers. Casa Cuevas Cigars is the latest company to announce an alternative plan to ensure that retailers have an opportunity to learn about its products and provide cigars for their customers.
Casa Cuevas Cigars will hold a special week-long sales event for all retailers beginning today, July 10, and extending through July 17. According to a press release announcing the Casa Cuevas Cigars’ sales event, retailers can expect aggressive specials throughout the week that would be similar to those they would witness at the trade show.
