52
TOBACCO BUSINESS
NOVEMBER/DECEMBER 2013
Tobacco Plus
Convenience Expo
Efficient Browsing and Buying.
In two days, you can see
thousands of products firsthand and talk to vendors face-to-
face.That’s probably why a whopping 88 percent of respondents
polled by Skyline Exhibits and
EXPO
magazine said that
trade shows and conferences are “an important part of the
product sourcing and buying process.”Even more respondents
(91 percent) said that these events are “essential for comparing
products and meeting suppliers in person.”
Get toKnowThy Competition.
Trade shows also give you the
opportunity to scope out—and learn from—your peers. For
example, retailers who participated in the industry roundtable
sessions at previous shows described them as a great forum for
exchanging ideas.
Information and Insights.
Trade shows are great places to
identify issues and trends that are shaping your industry so
that you can better manage your business and support your
customers.
Face Time.
Sure, you can do business via email and phone,
but it’s much easier to build strong working relationships with
vendors and retail peers when you’re right in front of them.
• Past, Present and Future of FDA
Regulation:
Presenters Bryan Haynes and
Nancyellen Keane of Troutman Sanders
will look at regulatory actions of the FDA,
with an emphasis on current and future
planned activity. This in-depth look at the
regulatory environment will encompass
deeming regulations, FDA registration,
reporting, flavored products, marketing
and advertising of tobacco products, new
product reviews, grandfathered brands,
and compliance and enforcement.
• Trench Marketing:
Moving your
business forward in a highly competitive
market requires good merchandising
ideas. Great ideas come from tobacco
store operators just like you who have
discovered promotions and exciting
operational concepts to attract, reward and
maintain their existing customer base, all
the while bringing in the important new
dollars. During this panel discussion,
World Famous Cigar Bar’s Rich Castiano,
Collett Enterprises’Darren Collett, Smoke
Inn’s Abe Dababneh and Klafter’s Randy
Silverman will share the marketing ideas
that have worked for them and discuss the
pitfalls they skirted along the way.
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