PRODUCT PROFILE
NOVEMBER/DECEMBER 2013
100
TOBACCO BUSINESS
NOVEMBER/DECEMBER 2013
Demystifying Mistic
E-cigarette maker Ballantyne Brands recently introduced its newest
blend of Mistic electronic cigarette refill cartridges at the 2013 National
Association of Convenience Stores’ Show in Atlanta, Georgia. Available
in 1.8 percent nicotine by volume, the American blend and Cool Ice blend
refill cartridges broaden the company’s line of traditional tobacco and
menthol taste profiles.
“Mistic is committed to providing our customers with exceptional taste,
quality and value,” says John Wiesehan Jr., Mistic’s CEO, who notes that
Mistic sells exclusively at brick-and-mortar stores and produces the e-
liquid for its blends in an FDA food-grade facility here in the U.S. “We are
100 percent focused on retailers versus the Internet.”
American and Cool Ice bear a suggested retail price of $14.99 per
five-pack of cartridge refills. The new blends come on the heels of the
company’s debut of the Mistic Black disposable soft-tip e-cigarette. “We
introduced a $1.99 disposable product to let consumers try our flavor
without having to invest in a kit,” explains Wiesehan, “but our real [focus]
is rechargeable e-cigarettes.” Ballantyne Brands,
Announcing Voodoo
Hookah Accessories
Kretek International announced several new
additions to its lineup of Voodoo Hookah prod-
ucts. Joining Voodoo traditional hookahs and
new e-hookahs are a full line of 20 shisha flavors
with matching flavors in Voodoo Steam Stones.
The 20 exotic flavors are divided into four pre-
packed collections of tropical and blended fruit,
berries, citrus and coconut. Flavors include
Guava Sunrise, Chill Berry and Wet Kiss Mango.
Each flavor combo is created to deliver the per-
fect balance of top quality hookah tobacco and
natural ingredients for hookah lovers.
Voodoo Steam Stones are 100 percent natu-
ral mineral complexes selected for flavor and
moisture absorption. Steam stones produce no
smoke and contain no nicotine, but deliver all
the exotic flavor of shisha.
“Our goal with Voodoo Shisha and Steam
Stones is to take this traditional form of tobacco
enjoyment forward to current adult tobacco us-
ers who are looking for relaxation and an escape
from the increasing regulation of the cigarette
marketplace,” says Kretek Marketing Director
Rick Chandler. “Our Voodoo now encompasses
a wide range of electronic, hookah, and smoke-
free tobacco products and accessories.” The
Voodoo brand also includes hookah charcoal,
hookah torch lighter and the fast-growing Voo-
doo disposable e-hookah in eight flavors with
800 puffs. Voodoo offers products created to
ensure the most enjoyable smoking experience
possible. Voodoo’s goal is to provide the best
products and accessories at the very best pric-
es. Kretek International,
.
com, 800-358-8100,
