34
TOBACCO BUSINESS
NOVEMBER/DECEMBER 2013
CATEGORY MANAGER
C-STORES
A Roundup of Data Shows
Sales Trends in C-stores
R
ecent sales data reveals several trends in c-stores sales,
including a downward momentum in cigar packs and huge
increases in e-cigarettes. Here’s a look at some of the
statistical highlights.
Annual Sales Growth: Cigar Packs
Packs of cigars are on a four-year, double-digit down trend in convenience stores.
Top Cigar Packs
2012 Sales
Year-end 2012 data from McLane Co. show Santa Fe and
Swisher Sweets are the top-selling cigar packs in convenience
stores based on volume.
40%
30%
20%
10%
0%
2009
2010
2011
2012
259.2
-7.5
231.1
-11.5
202.7
-11.8
145.2
-15.2
275
250
225
200
175
150
125
100
20
15
10
5
0
Units Sold (in millions)
Percent Change
Santa Fe Filtered Cigars
1,353,090
Swisher Sweets Little Cigars
1,147,561
Santa Fe Filtered Mild
872,810
Santa Fe Filtered Menthol
735,480
Djarum Special Clove
647,710
Santa Fe Filtered Grp
609,050
Cheyenne FF 100 Large
418,510
Cheyenne Menthol 100 Large
418,510
Smokers Best FF
239,570
Cheyenne Wide CR 100 Large
218,130
Santa Fe Filtered Cigars
1,353,090
% change in volume
Units Sold in millions
Source: Wells Fargo C-Store Retailer Survey
Number of E-Cigs SKUs Carried
1-10
11-25
25
33%
30%
36%
Source: McLane Co.
