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TOBACCO BUSINESS INTERNATIONAL
MARCH/APRIL 2016
Cigarettes, Vapor and More
CATEGORY MANAGER
2015
Vapor Market
$3.3B
E-Cigarettes
$1.4B
Vapors/Tanks/Mods & Personal
Vaporizers
$1.9B
C-Store, Food,
Drug and Mass
Retail Channels
$600M
Online and
Other Retail
Channels
$800M
Online and
Other Retail
Channels
$400M
Vape Shops
$1.2B
C-Store, Food,
Drug and Mass
Retail Channels
$300M
Online
$400M
Other
$400M*
U.S. Vapor Product Sales by
Category and Retail Channel in 2015**
Source: Nielsen C-Store Database, Wells Fargo Securities
*Other refers to channels not tracked by Nielsen, including tobacco-only outlets
**Estimated
Vapor Views
In the vapor product category, Wells Fargo’s recent Nielsen
Tobacco All Channel Report suggests that U.S. vapor product
sales totaled $3.3 billion in 2015, slightly below the forecast of
$3.5 billion. “Though e-cigarette year-over-year pricing has been in
persistent decline, we believe it is at least partially due to difficulty
in capturing SKUs of the evolving vapor category and proliferation
of vapors/tanks/mods (VTM) and refills which tend to have lower
retail prices,” says Herzog.
The charts to follow break down vapor product sales by category
and by retail channel based on Wells Fargo estimates, and also offer
sales breakdown by subcategory within the vapor market.
Vapor product
sales totaled
$3.3 billion
in 2015