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TOBACCO BUSINESS INTERNATIONAL
MARCH/APRIL 2016
Cigarettes, Vapor and More
CATEGORY MANAGER
“What Changes Do You Plan for Shelf Space Allocation in 2016?”
RJR is poised to win in the shelf space race, with ITG and Liggett losing ground
Source: Wells Fargo, Tobacco Talk retail survey
“Adult smoker preference for menthol continues to shape
industry dynamics and with Newport; RAI now has an
‘army of brands’ to compete from all sides.”
—Bonnie Herzog, Wells Fargo
.2%
1%
-1%
-1.1%
3.3%
Philip Morris
USA
RJ Reynolds
ITG Brands
Liggett
All Others
4%
3%
2%
1%
0
-1%
-2%