45 / 48
PRODUCT PROFILE
march/april
86
TOBACCO BUSINESS INTERNATIONAL
MARCH/APRIL 2015
Pause for Effect
Recognizing that today’s hectic lifestyle leaves little time to enjoy the finer things, Davidoff has assembled a refined selection
of shorter format cigars. The handmade cigars that make up the assortment have a diverse taste profile and can be enjoyed
within 35 minutes.
“Davidoff’s ‘Pause’ is ideal for aficionados who lead a life filled with commitments but who would love to put aside a little
time in their day to savor a delicious cigar,” says Charles Awad, senior vice president of marketing and innovation at Oettinger
Davidoff AG. The assortment of five cigars is composed of the smooth “Entreacto” and “Millenium Blend Short Robusto,”
the richer, more intense “Nicaragua Short Corona,” the new spicy “Nicaragua Primeros” and the most intense “Puro d’Oro
Sublimes.”
“Thanks to the different cigar formats and taste profiles, the aficionado can choose from smooth to full body, savor aromatic
to bittersweet palate stimulation, and find the appropriate short cigar to be enjoyed when he/she has a short moment in his/
her hectic day,” says Awad.
The assortment also includes the new handmade “Primeros by Davidoff Nicaragua,” ideal for short smokes of 15 minutes
or less. These small cigars offer the same taste experience as the regular Davidoff “Nicaragua” line: peppery and creamy with
a bittersweet aftertaste, deep flavors and a medium strength.
The suggested retail price per assortment is $46.60. Davidoff, oettingerdavidoff.com
Davidoff Entreacto
Wrapper: Ecuador
Binder & Filler: Dominican Republic
Aroma: unconventional and harmonious
Davidoff MB Short Robusto
Wrapper: Ecuador
Binder & Filler: Dominican Republic
Aroma: refined and intense
Davidoff Nicaragua Short Corona
Wrapper: Nicaragua
Binder & Filler: Nicaragua
Aroma: spicy and adventurous
Davidoff Puro d‘Oro Sublimes
Wrapper: Dominican Republic
Binder & Filler: Dominican Republic
Aroma: pure and rich
Primeros by Davidoff Nicaragua
Wrapper: Nicaragua
Binder: Ecuador
Filler: Dominican Republic and Nicaragua
Aroma: spicy and adventurous