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TOBACCO BUSINESS INTERNATIONAL
MARCH/APRIL 2015
Dominican and, indeed, that proved to
not be the case. “It’s really reaching the
Nicaraguan fans—customers who know
our name and trust our product quality
but who are looking for Nicaraguan
tobacco,” he explains. “JM Dominican
smokers might buy them as well, but
that’s in addition to their usual cigars,
not in place of them. The product has
really extended our reach and added a
new line for retailers.”
Continuing to model his newest cigar
on the success of the company’s popular
JM’s Dominican line, Mahroukian plans
to introduce a new Corojo Nicaraguan
at the IPCPR show this summer. “With
At the recent Tobacco Plus
Convenience Expo 2015, JM’s
Tobacco unveiled a new three-pack
pouch perfect for stores that don’t
have in-store humidifiers.“I took my
best-selling Churchill and put three
[of them] in a resealable pouch that
keeps them fresh for up to a year,”
he explains. “We have them in JM’s
Dominican and in JM’s Nicaraguan,
in both Sumatra and Maduro. It was
a huge hit at the show, particularly
with c-stores. The main comment
that I got was, ‘You should have
done this years ago!’” The pouches
retail for approximately $10 and
come ten pouches to a display box.
New Three-Pack
Debuted at TPC 2015
“The product has
really extended our
reach and added a new
line for retailers.”