TPE 2019 Exhibitor Profile: E-Alternative Solutions

An interview with Jacopo D’Alessandris, president of E-Alternative Solutions (EAS), which is owned by Swisher International and manufactures the Leap and Cue vapor brands.


How do you ensure product quality and consistency?
All of our products are rigorously tested. In the unfortunate circumstance where the consumer is not satisfied with a product, we take it back. No questions asked. All our products are 100 percent guaranteed.

How concerned are you about the recent actions taken by the U.S. Food and Drug Administration (FDA)? How do you see regulation/efforts to reduce youth vaping altering the competitive landscape?
While we support FDA Commissioner Scott Gottlieb’s overarching goal of limiting the exposure of youth to vapor products, we respectfully disagree with the specific measures proposed by the FDA. More specifically, EAS believes that the FDA has not conducted a complete assessment of the net public health benefit of vapor products and that its planned path forward to limit where flavored vapor products may be purchased will ultimately harm smokers seeking to quit smoking combustible cigarettes. Our own survey of 2,500 Cue users shows adult smokers turn to vapor products as a means of reducing or ending their cigarette use, and they are more successful when nontobacco flavor options are available. We documented our conclusions more specifically in our response to the FDA’s Advance Notice of Proposed Rulemaking on flavors, which does not appear to have been considered yet by the FDA.

What else is it important for your customers to know about your company and your brand family?
EAS is a family-owned company that prides itself on being a smart, informed and ethical partner to all our stakeholders. We understand and embrace our responsibility to position ourselves and the entire category for sustained, ethical growth—and ensure adult smokers continue to have alternatives they can trust from a company dedicated to a world beyond smoking. We communicate with our retail and industry partners regularly and proactively about such regulatory possibilities—and we view it as our responsibility to help prepare our partners in this respect.

For more information on Tobacco Plus Expo (TPE) 2019 or to register to attend, visit

This story first appeared in the January/February 2019 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.

 Story Jennifer Gelfand, editor-in-chief of Tobacco Business Magazine.