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Y

ou might just miss B&B To-

bacconists as you drive the

winding, narrow lanes of Mer-

rimon Avenue in Asheville, North Caro-

lina, mostly because you’ll need to keep

your eyes on the road while cruising this

busy thoroughfare that carves its way

through the city nestled in the beautiful

Blue Ridge Mountains. But then you’d

miss out on this Southern oasis for cigar

smokers, a bit of old school amidst the

burgeoning hipster cool that’s spreading

there like kudzu.

B&B Tobacconists began life as

Bruce’s Pipe Shop in 1979, when Bruce

Barnes retired at age 71 from the radio

advertising business. David Barnes, his

son and now sole owner of the shop, tells

of the time he came home from work,

about six months after his father had re-

tired, to find his father and brother sit-

ting around a kitchen table covered with

white envelopes and piles of tobacco.

As Barnes tells it, “I said, ‘What’s going

on here?’”His father answered,“I’m bored,

I’m going to start a pipe shop.” It might

come as no surprise that Bruce Barnes had

a reputation as a straight shooter, and that

goes a long way in North Carolina. From

the kitchen table, the shop opened in an

old roadside motel that had been con-

verted into stores. It prospered there until

1984, when it moved just up the road to

its present location, a charming 90-year-

old house with rocking chairs lined up on

the front porch.

In the early days, it was the pipe tobac-

co business that kept the doors open; sell-

ing cigars was more of an afterthought, a

way to separate the shop from another

one in the area. “In fact, when my dad

first opened they didn’t have cigars at all,”

says Barnes. “I kind of talked him into

it because I thought people were looking

for

cigars.He

started with General Cigar,

J.C. Newman and Fuente.Those were the

three companies he dealt with for a very

long time.”

To step inside the shop today is to cross

over into another time. The living room

area is filled with leather and upholstered

chairs, an old phonograph and a wall full

of vinyl LPs that run the gamut fromSina-

tra to Country music.There are two main

rooms where smokers can light up and ex-

change their views on the world, speaking

with a mixture of the gliding vowels that

distinguish the Southern drawl, and the

pace of life seems to slow to a crawl.

Visitors will be glad that B&B To-

bacconists, as it’s now known, has been

here for so long: it’s the only place in

Buncombe County where cigar lov-

ers can smoke inside, thanks to it being

grandfathered in when the laws changed.

That’s an important detail, because Da-

vid Barnes was an agent for 40 years for

the North Carolina State Bureau of In-

vestigation and is not one to flout the law.

EVOLVING WITH THE MAR-

KET

Over the years, the business shifted from

pipe tobacco to predominantly cigars.

“Most of our pipe smokers are not cigar

smokers,” says Barnes. “Mostly the pipe

smokers here are the older folks—in their

40s and up. And we’re not a shop that ca-

Tobacco Road:

AnOasis in Asheville

Once known as Bruce’s Pipe Shop, B&B Tobacconists is now a thriving North Carolina cigar shop.

By Peter Barry

66

TOBACCO BUSINESS INTERNATIONAL

SEPTEMBER/OCTOBER 2016

TRENCH MARKETING

SEPTEMBER/OCTOBER 2016