

INSIDE
THIS ISSUE
Trench Marketing, page 66
Event Hightlight: IPCPR 2016,
page 72
CIGAR SENSE
Top Cigar Mind Talk. .......................................38
Regulation and its effect on the market is the headline conversation,
but there’s always more to talk about among top stogie makers.
FEATURES
FDA Deeming Regulations:
What They Mean for Your Store........................... 28
Here’s what you need to know—and do—to survive the coming storm.
Cannabis Rising:
Chatting With Cheech Marin............................46
In an exclusive interview with
Tobacco Business International
,
Cheech Marin of Cheech & Chong opens up about the past, present
and future of the cannabis industry from his vantage point.
Cover Story:
Marijuana Goes Mainstream............................52
As celebrities like Cheech Marin put their name on cannabis strains
and paraphernalia, there is mounting evidence of a cultural shift. Is it
time for tobacco stores to merge with the mainstream?
Electric Alley: Survivors & Strategies Afoot..........62
In the wake of the August FDA deadline, which essentially froze
industry innovation, strategy-minded vape players push forward with
survival tactics.
Trench Marketing:
Tobacco Road is an Oasis in Asheville................. 66
Once known as Bruce’s Pipe Shop, B&B Tobacconists is now a thriv-
ing North Carolina cigar and pipe shop.
Event Highlight: IPCPR 2016. ...........................72
Held just weeks before the momentous August 8 deeming regulation
deadline, the 84th annual IPCPR show was a forum for information
sharing and new product debuts.
E-Alternative Solutions:
Ready for Vapor Regulation................................84
Experienced with FDA compliance, E-Alternative Solutions, a sister
company of Swisher International, is poised to offer solutions to re-
tailers challenged by the agency’s new rules on vapor products.
Cannabis Rising, page 46
Editor’s Letter........................................................................4
Turning Over New Leaves
News & Trends.....................................................................12
State legislation updates and more
NATO News...........................................................................18
2016 Tobacco Legislative Roundup
TMA Report. .........................................................................22
Breaking News From the TMA
CRA’s Cigar Corner...............................................................86
“Once Upon a Time...”
Product Spotlight:
Misha: Making Shisha Simple
............................................................................
90
Product Profile. ....................................................................92
A guide to new products