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Love of the leaf
was central to
the comedy of
Cheech & Chong,
the duo
whose comedic albums
and movies
are widely credited
with introducing
the stoner persona
to mainstream America.
(See
Marijuana Goes Mainstream
, p. 52,).
Now that
their beloved weed
is becoming
more accepted than
ever before,
the two comedians whose names
are
virtually synonymous with cannabis
are finding
poetic justice
in putting them on
newly legal
products.
TBI
’s Renee Covino
caught up with
Richard “Cheech” Marin
recently in California.
Here are excerpts
from their conversation.
48
TOBACCO BUSINESS INTERNATIONAL
SEPTEMBER/OCTOBER 2016