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TOBACCO BUSINESS INTERNATIONAL
MAY/JUNE 2014
e-Nicotine Technology (eNT), self-described as
“a healthcare company committed to reducing
the harms associated with combustible tobacco
products,” said in a press release that it is moving
toward the launch of its family of electronic
nicotine delivery products that “do not look like
cigarettes or e-cigarettes and emit no secondhand
vapor,” thus giving consumers “a satisfying and
discreet nicotine experience anytime, anywhere.”
The eNT products are touted to use 40 to 70
percent less nicotine than cigarettes and existing
e-cigs. JeffWilliams,CEO of eNT, says that the
company believes that its products “are poised
to capture a significant market share given that
they can be marketed at a substantially lower
cost and can be used discreetly.” The eNT
platform is adaptable to eventual development
as a more traditional nicotine-replacement
therapy product,Williams adds.The company’s
initial product will first be launched across
Europe.
TBI
