PRODUCT PROFILE
MAy/JUNE 2014
94
TOBACCO BUSINESS INTERNATIONAL
MAY/JUNE 2014
Count on Cuatro
In 1968, the first premium Nicara-
guan cigar was hand-rolled in Estelí
under the Joya de Nicaragua seal.
Joya de Nicaragua is honoring the
45th anniversary of that occasion
with the release of the Cuatro Cinco
Limited Edition cigar. Cuatro Cinco is
an authentic Nicaraguan puro, hand-
rolled in Estelí with tobaccos grown
in the region and in Jalapa, with a
special five-year-old ligero that the
factory has been saving in its bo-
degas for this special occasion. As
if that time wasn’t enough, the filler
tobaccos have been specially aged
in oak barrels for more than a year
to give them distinctive and sophis-
ticated notes, and the silky smooth
wrapper and binder are Nicaraguan
grown in the Jalapa valley.
“We are very excited about Cuatro
Cinco, for this is one of the few limit-
ed editions we have produced,” says
Dr. Alejandro Martínez Cuenca, chair-
man of Joya de Nicaragua. “While
this cigar promotes our heritage, it is
also a celebration of the future and
the many years we still have ahead
of us. It’s been 45 years already, and
we are just getting started!” Joya de
Nicaragua, joyacigars.com; Drew Es-
tate, drewestate.com
Making Waves
Wave’s expertly crafted
American blend has tradition
you can taste—and Wave is
honoring that craftsmanship
with a new Limited Edition
Pack. The Limited Edition
Pack celebrates Wave’s pre-
mium tobacco quality, repre-
sented by its signature crest.
This combination of taste,
strength and unparalleled
smoothness was created by
master blenders with more
than a century of experience. The Limited Edition Pack is available in king-size in
all five popular Wave styles: Full Flavor, Menthol, Menthol Green, Blue and Silver.
Wave is supported by the JT International U.S.A. Field Force and offers unique
integrated marketing programs typically associated with premium brands, in-
cluding consumer coupon mailings, exciting consumer promotions and a dedi-
cated consumer website (wavecigarettes.com). JT International, 888-976-4085,
wave-value.com
Export ‘A’s Sleek Slide-and-Shell
Export ‘A’ has an updated, sleeker pack design that gives this super premium
cigarette a new look. Artfully crafted for a natural, smooth taste since 1928,
Export ‘A’ cigarettes are made from premium Virginia leaf tobacco for a great
balance of taste, strength and smoothness with no added flavors. The brand
is supported with a 100 percent product guarantee, as well as generous trade
incentive programs. JTI USA, 888-976-4085, exportacigarettes.net
